Category: Consulting

Brand Management Tips:Target Audience

Are you marketing where your target audience hang out?Most young people hang out on instagram and Snapchat these days,if you are looking to cater to a younger generation,you should place your products there.If you are looking to sell to an older clientele,Facebook is where to go,being the largest social media network in the world.

Legal Tips:Provide Employee Guidance

Whether you hire family or total strangers, it’s important to get all employees to sign an employee agreement.This should set straightforward expectations and rules for everyone to follow. The agreement should make plain that employees’ working status is “at will,” meaning they may quit or be terminated at any time, for any reason. It’s also…