How we helped a Quick Service Restaurant Startup…
Some time in May 2017, we got engaged by a repeat client looking to play in the Nigerian food industry, specifically the Quick Service Restaurant (QSR) space. .
After our feasibility study including a real time survey of potential customers and competitors, we identified a gap that existing players had ignored (permit us to say that there are a number of myths arounds customer needs in this space).
On to the next phase of our engagement (after the business plan preparation, financial forecast and strategy) – i.e. business name development, there was no better place to start than to look inwards to what the client wanted to do differently, and viola, the right name was coined from their 5 core service offerings..
Excited about this one and can’t wait for the brand reveal.
Do you have an idea and do not know where/how to begin? COME WITH US